Roughnecks Rebrand
This video was created to show off the new Roughnecks Rebrand. The team transitioned to black, sliver and white to bring on a powerful new Roughnecks era.
I captured all the photos and videos and created the 3D elements. I used C4D’s built in physics system to have to have the Roughnecks logo smash the floor. My inspiration was the Built Ford Tough animation used in their commercials.
A huge thank you to our amazing marketing team for creating such a fresh new look. Pam Petrini added some great SFX and Riley Jans, Geordie Macleod and Steve Edgar developed the script. Another huge thanks to Travis Girard, Austin Friesen and Alex Clark the help during the shoot.
Programs: After Effects + Premiere Pro + C4D + Redshift + Lightroom
Gear: Canon EOS R5 + Sigma 50mm 1.4
Bret Kenworthy