Stampeders Jersey Reveal
"New Season, New Look" for the Calgary Stampeders. In preparation for the big reveal, I helped produce and direct a promotional video that unveils the team's new jerseys.
I used my Canon 5d along with the Canon 50mm 1.2 to capture the cinematic look. I also used Prodigy's 2015 song "Invisible Sun" for inspiration. The song timed nicely with the footage and graphics.
The graphics on the wall was done using After Effects’ camera tracker.
Please note the audio has been removed.
Programs: After Effects + Premiere Pro
Gear: Canon 5D III + Canon EF 50mm f/1.2L
“The CFL, its nine teams and adidas unveiled the much anticipated new 2016 collection for the upcoming season, continuing the leagues new brand positioning. The entire new collection, consisting of jerseys, sideline apparel and a fan-friendly adidas Originals clothing line was unveiled online across multiple platforms and team websites.”
Bret Kenworthy